The extended stay concept is modelled to deliver a high return on investment. Our
properties are designed to attract the discerning extended stay business traveller.
Of course, building cost control, minimised ongoing overheads and maximum operational
efficiency are integral to our latest designs.
Sites offer car parking, a range of communal facilities and guest suites. Guests
can choose between a studio or a one bedroom suite. Both offer more space than a
typical mid to upscale hotel room, justifying a premium price.
target market
Target guests work for and with large blue chip organisations with UK locations.
They include internal staff working on projects in temporary locations for extended
periods, employees on assignment from abroad or elsewhere in the UK, external consultants,
delegates on training courses, suppliers and business partners working away from
their base location, usually for five or more nights.
This extended stay model delivers:
- Low ratio of staff to guests for increased operating margins.
- Higher than average hotel occupancy rates.
- Reduced marketing expense.
- High yields despite minimal service provision and cost because spacious suites generally
command a premium price.